Versatility of the Symbol

The same symbol is potentially a highly versatile device, which can be used to illustrate many different ideas. By juxtaposition, association,and analogy, the designer is able to manipulate it, alter its meaning, and exploit its visual possibilities.

Distinguishing between the literal and plastic meaning of images, Ozenfant declares: “Every form has its specific mode of expression(the language of plastic) independent of its purely ideological significance (language of the sign) .” 1 The circle as opposed to the square, for instance, as a pure form evokes a specific esthetic sensation;ideologically it is the symbol for eternity, without beginning or end. A red circle may be interpreted as the symbol of the sun, theJapanese battle flag, a stop sign, an ice-skating rink, or a special brand of coffee…depending on its context.

1. Amedee Ozenfant 
Foundations of Modern Art
p.249