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[Music]

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this morning at its offices in Silicon

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Valley California the company is about

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to get a first look at its new trademark

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the signature it hopes to make familiar

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around the world the designer Paul Rand

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created the logos for IBM Westinghouse

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ups and many others Rand doesn't

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normally work for infant companies even

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if they could afford him but next isn't

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an ordinary

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startup the idea is to please don't open

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don't look at the back first this is the

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front

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and don't get scared this is not the

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design I did this was the sort of floor

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Steve when he saw it you know and think

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of Jesus 100,000 bucks down the

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drink I'm sure that's what

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he jobs has had a sneak preview of the

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logo and loves it as he waits for a

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verdict from his staff he can hardly

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contain his excitement assertive as he

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is he values consensus

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most of these young computer and

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software designers were on the team that

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developed the Macintosh they left secure

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jobs at Apple to follow their boss in

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pursuit of his new

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vision when I first saw the Steve's goal

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is to transform the learning process at

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the college and graduate school level

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with a powerful computer and a new kind

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of software