[Music]
this morning at its offices in Silicon
Valley California the company is about
to get a first look at its new trademark
the signature it hopes to make familiar
around the world the designer Paul Rand
created the logos for IBM Westinghouse
ups and many others Rand doesn't
normally work for infant companies even
if they could afford him but next isn't
an ordinary
startup the idea is to please don't open
don't look at the back first this is the
front
and don't get scared this is not the
design I did this was the sort of floor
Steve when he saw it you know and think
of Jesus 100,000 bucks down the
drink I'm sure that's what
he jobs has had a sneak preview of the
logo and loves it as he waits for a
verdict from his staff he can hardly
contain his excitement assertive as he
is he values consensus
most of these young computer and
software designers were on the team that
developed the Macintosh they left secure
jobs at Apple to follow their boss in
pursuit of his new
vision when I first saw the Steve's goal
is to transform the learning process at
the college and graduate school level
with a powerful computer and a new kind
of software